Let them eat chicken, pork, salmon, eggs...

I see the US secretary of agriculture Brooke Rollins told Americans to find protein alternatives as beef prices soar across the Atlantic.

“If it is too expensive, you can eat chicken, pork, salmon, eggs,other great sources of protein,” she said.

Perceived as a potential Marie Antoinette moment by some, it’s surely great news for white meat producers.

That’s not the only positive coming their way as I see one of the world’s biggest fast-food chains is increasing its share of the chicken market. McDonald’s announced plans to grow chicken options as rising beef prices have resulted in a shift of habits in their restaurants.